Whether you want to improve your marketing approach or communicate better through sales presentations, persuasion is key to captivating and enticing new buyers. It can be difficult for many businesses to properly convey their message to consumers, but there are several ways to ensure your sales letters and marketing endeavors produce worthwhile results. Beating The Competition With Enticing Sales Presentations Within any type of industry there will always be competition. Even if your competition offers a product of the same quality and price, persuading distributors or retail consumers to favor your product will be detrimental to your success. The new Michael Masterson book explains these persuasive techniques in great detail. This information is great for people who want to create sales letters that deliver results, or individuals aspiring to become professional copywriters. Using Psychology To Persuade Your Audience Even with a good marketing plan and information that reaches … [Read more...]